A conservative sees the frightening developments.

Neither McCain nor Palin would dare mention Obama's middle name, Hussein, but they can play up Obama's past associations and let others connect the dots. Terrorist. Muslim. Dangerous. Other.

It is legitimate to question character and dubious associations -- and William Ayers is certifiably dubious. The truth is, Obama should have avoided Ayers, and his denouncement of Wright was tardy. But this is a dangerous game.

The McCain campaign knows that Obama isn't a Muslim or a terrorist, but they're willing to help a certain kind of voter think he is. Just the way certain South Carolinians in 2000 were allowed to think that McCain's adopted daughter from Bangladesh was his illegitimate black child.

But words can have more serious consequences than lost votes and we've already had a glimpse of the Palin effect.

Kathleen Parker